Intergration of Print and Digital design in the future

Print and digital in future

Where and how do these two meet? what will happen in the future if they continue working hand in hand?  Well, both designs play an important role in our lives, is only fair they combine forces to enhance user experience. Few examples where print meet with digital is QR code (code read by an imaging device, such as the camera on your mobile phone, and launches a browser that brings the user directly to the intended URL), image recognition and Augmented Interactive print.

This blog focuses more on augmented Interactive print which is defined as combination of a  format (print, web, disc, video, audio, etc.) that allow users to interact with content.

But why should digital and print be integrated?to name a few:  Marketing,saving resources etc besides, we all need to keep up with this evolving technology. According to the drum the integration of print and digital has been proven to increase response rates and assurance that message is received in all channels. Both printed and digital communications have many benefits in future brand owners should look to identify how they can take the strengths of both mediums to maximize the impact of their marketing campaigns.

This Augmented Reality Business Card  showcases an interesting way business cards will be structured in future. See example Business card, cool right? Also, the  published magazines that are linked to someone’s account, user can like the outfits by just clicking the like button in the magazine.Magazine like buttons. I have no doubt in my mind that these two(print and digital) work so well together and what they go be like in the future is beyond our imagination.

blippar_media_interactive_print_visual_search_jess_butcher_augmented_reality3

Another example of print meeting digital

Both platforms are equally important and integration of these two in future most definitely will boost user’s experience as it would in a company’s finances.I prefer  reading hard copies but I always  fall asleep whenever am reading one due to the fact that there’s no interaction. Digital reading is also bad for the eyes, however integration of the two is best for everyone.